From "What's on Sale?" to "What's for Dinner?"
Shoppers don’t just need another list of products and prices. They need help turning those products into a plan.
Connected Meals connects your weekly promotions to something immediately useful.
Connected Meals
Reimagining the Grocery Digital Circular
Connected Meals brings together what shoppers engage with most in one complete digital circular experience. Turn featured products into dinner ideas with recipes, relevant offers, engaging content, email, and digital advertising.
A MEAL TO MAKE
Inspire shoppers with recipes built around featured products.
A REASON TO SAVE
Bring promotional pricing and digital coupons into the meal experience.
AN EASIER PATH TO SHOP
Connect the ingredients and inspiration shoppers need to go from idea to basket.
One Meal. One Connected Campaign.
Take the experience beyond the circular.
Digital Circular
Featured products meet meal inspiration.
Recipes + Savings
Show shoppers what to make and how to save.
Email + Digital Ads
Bring the meal to shoppers instead of waiting for them to find it.
Make Your Circular More Useful
Build the experience around what shoppers are trying to accomplish.
A digital circular should do more than reproduce the printed ad online. It should help shoppers turn promotions into plans. Connected Meals gives featured products a purpose beyond the price tag—showing shoppers what they can make, how they can save, and what they need to get started.
Inspire the Basket
Turn featured products into complete meal ideas that encourage shoppers to explore related ingredients and build a larger shopping occasion.
Extend the Promotion
Use email and digital advertising to bring shoppers back to the circular—and reach people who may not have visited it otherwise.
Learn What Resonates
See which meals, products, savings, and content earn attention so future campaigns can become even more relevant.
Tonight’s Dinner Is Set.
Turn your next promotion into meal inspiration shoppers can actually use.